For reference, I have a 1/60 as well as a couple other boards in the same (MSRP) price range. I wrote up a longish post a while ago directly comparing my keycult to my J-02 here: Comparing the Keycult 1/60 and J-02
Overall, I would say that keycult makes the best products out there for non-enthusiasts. They’re still great boards for enthusiasts but they lean towards “everything is perfect out of the box”; sort of a no-tinkering product besides choosing your switches and assembling it.
Overall, if you can get one at MSRP then I would absolutely recommend it. The aftermarket price is inflated to the level of “my time is worth more than a few thousand dollars, I want the best thing without having to do several hours of research”. You can absolutely find boards with comparable quality for a lot less on the aftermarket, but you really do have to get into the weeds of reading/watching reviews, finding what’s right for you, and (in some cases) waiting for someone to put what you want up for sale.